About me

Haiyi Zhu is an assistant professor in the computer science department at the University of Minnesota, Twin Cities. She received her PhD degree from the Human Computer Interaction Institute at CMU in 2015. She also received a master degree in human computer interaction from CMU in 2012 and received a BA in computer science at Tsinghua University in 2009.

Her research combines social science theory, quantitative methods, and computational techniques (machine learning and statistics) to understand the principles underlying large-scale online social systems such as peer production communities (e.g., Wikipedia and StackOverflow), social networking sites (e.g., Facebook and Twitter), massive online open classes (e.g., Coursera) and sharing economy systems (e.g., Uber, Airbnb and Couchsurfing). Download her CV here. Go to her Publication list.

Selected research

Peer Production

  • How to best organize individual contributors with differing goals, experience, and commitment to achieve a collective outcome [Human Factors 2013],[CSCW’2012a],[CSCW’2012b].
  • How peer production communities transfer best practices from one unit to another to improve performance [CSCW’2016].
  • How peer production communities survive and succeed in a large ecosystem of related communities. How peer production communities compete against, and also learn from each other [CHI’2014a] [CHI’2014b].

Social Network and Social Influence

  • Effects of extrinsic rewards on friendsourcing [CHI’2016]
  • How often people’s choices are changed by others’ recommendations when facing different levels of confirmation and conformity pressures [American Behavioral Scientist 2013].

Learning, Peer Feedback and Peer Assessment

  • Effectiveness of peer feedback and assessment on learning outcomes and productivity [CSCW’2014][CHI’2013].

Honors and Awards

2016.08 – Receive NSF CRII CISE Research Initiation Award (expected to total $174,355)

2016.05 – CHI’2016 best paper honorable mention! Paper: A Market in Your Social Network: The Effects of Extrinsic Rewards on Friendsourcing and Relationships [download pdf]

2016.04-  Allen Newell Award for Research Excellence (shared with Bob Kraut, Niki Kittur, Moira Burke, and Ching Ren)!

2014.02 – Winner of Facebook Fellowship 2014-2015!

2013.10 – Win the Human Factors Prize 2013 (a $10K prize)! The  Human Factors Prize recognizes excellence in HF/E research through an annual competition in which authors are invited to submit papers on a specific topic for that year. The topic of 2013 is social media.

2013.04 – Receive best paper honorable mention award from CHI 2013. Paper title: Effects of Peer Feedback on Contribution: A Field Experiment in Wikipedia.[download pdf]

2012.02 – Receive best paper honorable mention award from CSCW 2012. Paper title: Effectiveness of Shared Leadership in Online Communities. [download pdf]